What Is SEO?
SEO stands for "Search Engine Optimization." It’s a digital marketing strategy that improves your site to show up for relevant online searches. When you have a greater online visibility and rankings than your competitors, this can help you gain customers and improve your business.
At WebVeth, our SEO marketing is not some quick fix. We do not provide temporary, immediate solutions for lasting challenges. Our methods consist of honest work, careful optimization, and consistent effort to ensure sustainable business growth and continual results for your brand.
Why Your Business Needs SEO
Reach the Right Audience
With traditional marketing channels like print, radio, billboards, and TV you aim to reach a certain target market, but no matter how much research you do, you can never be sure. Digital tools like SEO here at WebVeth, on the other hand, allows you to target very specific customers by optimizing your website to appear in very specific search queries to very specific demographics, in very specific locations.
Targeting specific locations is called ‘local search’ and has proven to be a very powerful tool, and thus important, tool to not only attract customers but also increase sales.
Long-Term Benefits
Unlike other forms of online marketing like ‘paid search’, results from SEO are not instant. While it is possible to see instant results, seeing significant results from SEO takes time. According to research, it takes between six to twelve months to see significant improvements in ranking results, especially if your business is new. This might not even mean you’re going to reach the #1 spot.
The upside of this is that SEO increases your visibility in the long run because your business remains visible while you’re moving up the rankings. This also means that you will be able to stay in the top spot for longer, beating the short-lived attention of things like ‘paid search’ and other forms of digital marketing.
Cost-Efficient
SEO tends to be cheaper than other forms of online advertising like ‘paid search’ and ‘PPC’ in the long run, generating a higher, more sustained return on investment. Here at WebVeth we offer plans around your budget needs.
User-Experience
The key to engagement is how the user experiences your website. How easy is it to navigate, how easy is it to find the information and/or products you’re looking for, and how easy is it to buy from you? These are all factors that search engine algorithms take into account when ranking pages. The better the user experience on your site, the higher it is likely to rank.
Increased Credibility
People are constantly bombarded by ads online, so much so that they start to suffer from ad fatigue. This has led to the rise in popularity of ad-blocking software that blocks most paid advertising, resulting in a drop in the effectiveness of these types of campaigns.
But because SEO all happens in the background, users don’t feel like they’re overtly being sold to and are therefore more likely to click on your link. This also increases the credibility of your site — if a website is at the top of a search page, it has to be credible, right? This is actually true, because the reputation of a search engine rests on the quality and relevancy of the links they provide, meaning that websites with higher quality content will be pushed.
Improves Ranking
Speaking of top spots, SEO’s purpose above all else is to improve your website’s search ranking. Why is ranking important? Because a staggering 75% of people never scroll past the first page.
What’s more, studies have shown that the first three ranking results draw nearly 40% of all click-throughs and that a third of the results on the first two pages don’t get clicked at all. This means that if your website appears on page 3 of search results, you’re as good as invisible.
SEO AND DIGITAL ADVERTISING
SEO is key for potential clients and customers in Huntsville to find your business online. If your business is listed on the first page of Google, your clicks go up which results in more conversions. Our experts do excellent keyword research and make sure your business gets on the first page of Google.
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Digital Advertising is when a business purchases advertisements in order to get instant visibility on either Google, Facebook, or Instagram. Digital Advertising campaigns can be extremely successful IF they are done correctly. These campaigns are based on clicks, so we want to make sure the keywords are correct and people who are clicking on your ads are truly interested. Contact us today to discuss what kind of advertising strategy is right for you!
